Christopher Bean Coffee Doubles Distribution Area with Nations #1 Grocer, Kroger

DAYTONA BEACH, FL May 1, 2004--Florida's fastest growing coffee roaster has been selected to be the only new gourmet coffee in 3 of Kroger's divisions from over 15 other coffee companies making presentations at Kroger's new product review this past March.

Christopher Bean Coffee will roll out in Kroger Stores located in TN, VA, W VA, MS, AR, and NC this summer with 4 ground varieties including Colombian, House Blend, Jamaican Blue Mountain Blend and Tiramisu Flavored Coffee.

Christopher Bean Coffee has hand-roasted unique blends and flavors for discriminating coffee drinkers since 1998. The coffee is served at upscale restaurants and resorts throughout the Southeast and is also available in over 800 Publix grocery locations, Marshall Fields department stores, select Wal-Mart Super Centers and on the web at www.christopherbean.com

"The addition of the 3 divisions of Kroger brings our total retail distribution network to over 1200 stores in 14 states, and we have accomplished most of this growth in less than 2 years" said CEO Chris Brown. Mark Geallis Director of Sales and Marketing added "Our quality and packaging set us apart from the crowd and the Kroger partnership will continue to fuel our growth by giving us the number one selling coffee variety in the world (Colombian) in the largest Grocery Chain in the United States".

Karen Jones, a food broker in Cincinnati with Crossmark Marketing who worked closely with Brown and Geallis on the presentation and negotiations summed up the impact of the Kroger deal best as she informed Christopher Bean that they were being added to the specialty coffee segment of Kroger when she said "This Is Huge!"

About Christopher Bean Coffee Company
Headquartered in Daytona Beach Florida with 10 employees, Christopher Bean Coffee Company is the fastest growing gourmet coffee roaster in the Southeast. The company was founded in 1996 by owner Christopher W. Brown. In 1998, the company began roasting gourmet coffee for hotels, offices and restaurants. In 2002, Publix authorized Christopher Bean Coffee as a warehouse item in all divisions. (800 stores) and the company began sales in 4 test market super centers with Wal-Mart. Last year the company expanded mail order capabilities to include the convenience of online shopping.





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