Javo Beverage Company and Pura Vida Coffee to Offer First 100 Percent, Fair Trade, Shade-Grown, Organic Liquid Coffee: Unique On-Demand Coffee System to Supply Socially Responsible Food Service Organizations

SAN DIEGO AND SEATTLE April 24, 2003 – Javo Beverage Company™, a manufacturer of premium coffee concentrates and extracts, and Pura Vida Coffee, a roaster and marketer of specialty coffees, will offer the first 100 percent Fair Trade, shade-grown, organic coffee that can be conveniently dispensed on demand, the two companies announced today. Beginning next week, universities, school districts, hospitals, restaurants, convention centers, prisons, churches and other high-volume food service operators with the desire to serve a socially responsible cup of coffee will be able to choose a premium liquid concentrate.

"For customers across the country, Pura Vida Coffee has developed a brand that carries a high level of trust about the origin of the coffee," said Cody C. Ashwell, Javo Beverage Company's CEO. "By combining Pura Vida's world-wide supply chain and our coffee extraction technology, we are able to offer a coffee program that meets the needs of many large institutional customers, without compromise."

According to terms of the agreement, the two initial varieties, Liquid Organic French Roast and Liquid Premium Roast Decaf, will become part of the core product lines for Pura Vida Coffee and Javo Beverage Company. The co-branded coffees will begin shipping to several large university campuses next week and the companies' sales teams will introduce the product line nationally in the coming months.

A recent survey revealed that 83 percent of students, when given the choice between two products with equal price and quality, said they would choose the product related to a good cause.

"Fresh brewing our coffee using Javo's technology produces a truly superior cup of coffee," commented John Sage, Pura Vida Coffee Founder and President. "Many organizations have expressed interest in supporting our Fair Trade organic coffees, but have been unable to because they needed a liquid concentrate solution for their high volume operations. Now, we have a solution."

About Pura Vida Coffee

100 percent of Pura Vida Coffee net profits and donations benefit at-risk children in coffee-growing countries. The company specializes in certified Fair Trade, organic, shade-grown coffees that help raise living standards for farmers and their communities while protecting the environment. Pura Vida Coffee has products and services for large and small organizations, including schools, offices, institutional dining services, churches, and other large and small organizations, as well as individuals. The company is located in Seattle, WA and is privately held. You can learn more about the company and its unique mission at www.puravidacoffee.com.

About Javo Beverage Company

Javo Beverage Company (OTC Bulletin Board: JAVO), based in Vista, Calif., is a manufacturer of coffee concentrates, extracts, and beverages for the foodservice and food ingredient industries. For foodservice operators, Javo offers great tasting coffee concentrates that conveniently dispense like juice or soft drinks. Javo Beverage Company also supplies coffee extracts that, when used as a food ingredient, give packaged foods and ready-to-drink beverages authentic and robust coffee flavor. Javo's coffees, extracts, and beverages are served at restaurants and foodservice establishments nationwide. More information about Javo Beverage Company is available at www.javobeverage.com.




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